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Tattooless artist offers ink

Joy Blundell
Published: Thursday, August 7th, 2008

  FILLING THE STENCIL – Mr. G often uses stencils to simplify and quicken the process of giving individuals ink during bike rallies. Bridie Cook, Riverton, Wyo., gets a tattoo while camping in Custer with her family during Custer Cruisin’.  Bikers and townspeople are often startled when meeting Mr. G, the tattoo artist, at his booth during Custer Cruisin’. Jerry Genovese, or “Mr. G,” and his wife, Joan, are used to questions about their abnormality. After 40 years in the business, neither of them has a tattoo. Jerry said he didn’t want to break the ice to get his first tattoo because then he would be covered in a year. He has tried the needle, without ink, everywhere on his body to see how it feels, however. When customers say they don’t know if they can trust a tattoo artist without a tattoo, Jerry says, “I respect that decision, but I know brain surgeons who haven’t had brain surgery.” This is Jerry and Joan’s sixth year at Custer Cruisin’. They were at Sturgis for two years prior to that, but it cost too much, he said. Custer shuts down a lot earlier, but is more laid back and friendly. It’s not as commercialized as Sturgis, which has became too much of a “meat market.” He said he brags about Custer as it is such a nice town and promoters and the townspeople try to make the event one-of-a-kind instead of being so greedy. Joan said the first time customers come they are strangers, but by the second time they become family. A lot of their business is repeat and people have told Jerry they wait for him to return so they can get their next tattoo. “What still blows me away is that people are walking around with my artwork on them even in countries I can’t pronounce,” he said. Jerry and Joan have a house in Daytona Beach, Fla., but travel most of the year.


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1 comments so far (post your own)
Lourdes
December 23rd, 2012 at 14:11pm

My respect to this guy. So damn smart. Exactly like the ophtalmologist who operates people but never get the surgery to correct any eyesight problem.

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