‘Dyeing’ for money
Published: Thursday, February 20th, 2014
It was a little messy Tuesday evening at Custer YMCA’s child development center. Messy and purple — thanks to the hard working staff at the YMCA.
Surrounded by staff members and a couple tubes of hair dye, Rex Jorgensen, director of the YMCA, underwent a hair color change, from grey to purple and gold.
“I’ve been at the YMCA for 26 years and this is the most insane thing I have done,” he said.
The color change was a reward for YMCA staff, who doubled contributions for the annual YMCA campaign, “The Y. So Much More,” formerly known as the Kids Campaign. The campaign provides membership to kids and families struggling to pay for services through donations from staff, members and the community.
“We focus efforts on developing youth, promoting healthy living and fostering social responsibility to create positive, lasting personal and social change,” the campaign reads. “The Y works side by side with neighbors to make sure everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive.”
Last year 260 people in Custer County were helped through the campaign.
“The campaign helped fund memberships, programs and even allowed some kids to go to the pool,” Jorgensen said. “(The campaign) is a great resource.”
In December, when the staff of the YMCA discussed the campaign, Jorgensen told them he would do “whatever it took to raise the level.” Amy Cohen, pre-school aide at the child development center, came up with the idea and had the honor of dyeing Jorgensen’s hair.
“This sends a message to other donors and the community that our staff supports and believes in this campaign and program,” Jorgensen said. “Not only did the staff double the contribution amount from last year, we had 100 percent staff participation.”
While the purple and gold will fade, the memories of the hair dyeing experience will last forever.
“It’s purple and gold, which fits in with Custer. I’ll look good when I go to the basketball game,” Jorgensen joked. “But I think I’ll be getting a shorter hairstyle in a couple of weeks.”
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