Let’s put our best foot forward
Published: Thursday, May 30th, 2013
Memorial Day weekend has come and gone, meaning we are officially into tourist season. As a town that has many businesses that survive off the money that our visitors bring to—and spend in—town, it is imperative we put our best foot forward when providing services to our guests who have traveled from near and far. We should feel flattered our guests have chosen to make Custer part of their vacation itinerary, and we should treat them as such.
It was great to already see a number of visitors walking the streets in Custer, ready to take in the many sights and sounds we have to offer here in our little town. With those visitors come money, the sales tax from which funds our city. The sidewalks we walk on, the roads we drive on, the pipes our water and sewer systems run through—it is all paid for through sales tax dollars.
With this year’s extended winter, we have even less time to make our hay. From Memorial Day to Labor Day is the extent of our window, so we have to make the best of it while we can. Custer has become famous for its customer service and going that extra mile to make sure every person who comes into our businesses feel they are important. When they get that feeling, they share the experience with other people. There is no better advertisement than word of mouth. One bad experience could stop an extended family from coming to Custer and spending their hard-earned dollars in our town.
We recall a story from our chamber director, Dave Ressler, about a time he was walking the streets and witnessed a person who owns a business actually yelling at someone on the sidewalk. Several visitors were walking past witnessing this event. It’s the kind of thing that person on the receiving end of that tongue lashing talk about that with their friends and family when they return from their vacation. “It is so unfortunate that one incident like that can have such an impact as to how the visitor perceives any community,” Ressler wrote.
Always be mindful that you are representing our community any time a customer walks in their door. Be sure to greet them with a smile. Ask them what you can do for them. If your business doesn’t have what they are looking for, be sure to tell them where in Custer they can find what they are looking for. Above all, keep them here and keep it local. Working together, we can make this another great summer for business in Custer. It all starts with customer service. Let’s all remember the golden rule this summer—treat others as you would like to be treated. If we do that, Custer will continue to be praised for the friendliest folks around.
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