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Cruisin’ spars over maps

Carrie Moore
Published: Thursday, June 6th, 2013

Downtown Custer businesses were a heavy topic during Custer Cruisin’ committee’s Friday meeting. The committee discussed creating a map detailing businesses and services throughout town. The maps would be left in stores, restaurants and hotels, as well as posted throughout town, in order to promote businesses during the Custer Cruisin’ Rally. 
 “Is there really a benefit in doing that?” Jim Understock, committee member asked. “We’re only occupying three-blocks. I encourage people to stay open later, but the business district during that time is three blocks.”
“We’re bigger than a three block district, I’ll fight you on that one,” committee chairman Don Herren said. “There’s business from 5th Street all the way down. There are still stores down farther. We’ve got a place that goes beyond Lynn’s Dakotamart and Dairy Queen.”
“All I’m hearing ‘we have to promote the vendors,’” Understock said. “‘Let’s show them where the vendors are.’”
“No, you did not hear that. We have to promote the businesses just as much as we promote the vendors,” Herren said. “If everybody quit worrying about the nickel that they may lose to a vendor we may do a lot better in town.”

Downtown Custer businesses were a heavy topic during Custer Cruisin’ committee’s Friday meeting. The committee discussed creating a map detailing businesses and services throughout town. The maps would be left in stores, restaurants and hotels, as well as posted throughout town, in order to promote businesses during the Custer Cruisin’ Rally. 

 “Is there really a benefit in doing that?” Jim Understock, committee member asked. “We’re only occupying three-blocks. I encourage people to stay open later, but the business district during that time is three blocks.”

“We’re bigger than a three block district, I’ll fight you on that one,” committee chairman Don Herren said. “There’s business from 5th Street all the way down. There are still stores down farther. We’ve got a place that goes beyond Lynn’s Dakotamart and Dairy Queen.”

“All I’m hearing ‘we have to promote the vendors,’” Understock said. “‘Let’s show them where the vendors are.’”

“No, you did not hear that. We have to promote the businesses just as much as we promote the vendors,” Herren said. “If everybody quit worrying about the nickel that they may lose to a vendor we may do a lot better in town.”

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